It’s been 100 days since my first post and I finally got around to solidify my brand. So what is a brand and why does it matter? The typical explanation is that a brand is a promise an organization makes to it’s customers, or in this case, an individual (me) makes to anyone that views the artwork I create, and hopefully, buys.
A brand is derived from who you are. So am I claiming to be Batman? No, no. I don’t look good in tights anymore. However, as far back as I can remember, Batman has always been the iconic representation of what I wanted to be.
As a child of the 60s, I grew up with the Adam West incarnation of the superhero. As an adult, I still connect with this version in the silliness, humor, color, style and all around fun that the 1966 television series delivers.
This is why I so much of my illustration work involves Batman and the characters from the series. This is also why I have adopted the likeness (well my version) of the caped crusader in my brand and my new logo.
As for the cross bones, well, I like to think there’s a bit of mischief in all the stuff I create.
As for the style of this logo, my goal was to create something relatively simple but recognizable as well as something that can work on the broadest range of applications. I never know what I might but this on. Maybe a branding iron?
Need an official Shirt?